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Job fairs can be an invaluable recruitment tool for employers in the market for new talent. They provide the opportunity to advertise your organization to a large number of potential candidates, often to newly employable candidates such as recent college graduates, at one time, and in one setting. Maximizing exposure at minimal expense and time is the name of the game. Employers set up a display loaded with items promoting their company to entice job seekers to visit their table in hopes of making a connection with their next brightest star. Armed with job postings, applications and human resource personnel at the ready, employers can reach out to new recruits, make connections and reach their goal of filling vacancies

Employer Perspective
  • To create a meeting point for organizations looking recruitment opportunities
  • To provide a platform for companies to showcase themselves to the relevant talent pool
  • Convenient for on the spot interview/hiring & Direct one to one interaction
  • An opportunity for the companies to create awareness about future growth plans
  • Cost effective recruitment solution
  • Branding Visibility & Networking opportunity

Whether you're looking for entry-level hires, tech talent or experienced executives, job fairs are an increasingly important strategy for recruiters seeking employees at all levels. The experts offer the following tips to improve your career fair recruiting results while promoting a positive public image for your company:

  • Ask about Advertising Opportunities Almost every job fair provides a variety of opportunities to publicize your company, often at no additional cost. You may be able to publish your open positions on the event Web site, include your company logo in printed materials, get listed as an exhibitor in radio or TV ads, or receive additional exposure as an event sponsor.
  • Don't put all your Marketing Materials in One Basket. If you ship your booth, display graphics and all your printed materials together, what will you do if they don't make it to the event on time? At the very least, make sure some marketing materials and brochures travel with you. Then if there's a shipping snag, you won't be empty-handed.
  • Stay until the End of the Event. Make sure your travel plans and other arrangements leave enough time for you to exhibit for the entire job fair. Breaking down your booth early is a distraction to other attendees, and it could cause you to miss top-notch candidates who arrive at the end of the event.
  • Be on Time. Get directions to the job fair location in advance and give yourself plenty of extra time for missed turns, elusive parking, event registration, booth set-up and last-minute errands. You should have all your paper work completed before candidates are scheduled to arrive.
  • Never Leave Your Booth Unattended. If one recruiter goes to lunch; the other should stay at your exhibit. The same goes for cigarette breaks and trips to the bathroom. You never know when outstanding candidates will visit your booth, and you can't guarantee they'll come back if you're missing in action.
  • Greet candidates. When they approach your exhibit sounds like common sense, but some recruiters seem to prefer chatting with their booth co-worker instead of welcoming candidates. Remember why you're there and be a good host. When someone visits your booth, introduce yourself, shake the candidate's hand and start a conversation!
  • Always accept paper resumes the biggest complaint from career fair candidates involves recruiters who refuse to take paper resumes and instruct jobseekers to apply online at a company web site. You should always accept resumes from job fair candidates; just explain that they must also apply online as part your company policy. This courtesy shows candidates that their effort to meet you in person is appreciated.